Social Media
Over the course of one year, i increased website traffic from social media by 33% compared to the previous year (May 2017-May 2018.)Average Social media reach and engagement improved each year, from a weekly reach of 2,000 in 2015 to 9,000 in 2018.
2018
In 2018, we focused on letting our clients share their own inspirational stories with the rest of the community. This user-generated content was the most popular and generated more engagement than any other type of post. Our average weekly reach was about 9,000 and average weekly engagement was about 400. Because our target markets are ages 40-65+, we utilize Facebook more than the other social networks.
With 107 reactions, comments, and shares, as well as 248 total clicks, this Facebook post was extremely popular with our audience.
This client wrote three installments of his personal story at MOVE. 123 people clicked to read his second installment on our blog.
This was a video workout posted on Instagram. Our Instagram strategy is to post educational videos and pictures that our audience will find helpful and relevant.
On Twitter, we shared our clients' stories, as well as engaging with our community, partnerships, and sponsorships.
2017
Social media reach and engagement continued to grow in 2017. Our average weekly reach was about 5,000 and our average engagement was about 200. Here are a few highlights.
Demonstrating our new Spring Wall class, we reached 1,442 people on Facebook organically.
We saw a large amount of engagement from our audience with this Facebook post, with 281 reactions, comments, and shares.
This was a video workout posted on Instagram. Our Instagram strategy is to post educational videos and pictures that our audience will find helpful and relevant
Our strategy on Twitter was simply to connect to our community, sponsorships, and partners.
2016
Organic posts still dominated in 2016. After I started working as the social media intern in September, I increased social media engagement by x % by December. Our average weekly reach was about 4,000 and our average weekly engagement was about 150. Here are some highlights.
Our video reached 4,560 people on Facebook organically. With 207 reactions, comments, or shares, and 441 post clicks, this video was our most popular post of 2016.
We shared our latest blog post over Facebook and reached 1,746 people organically. With 137 reactions, comments, or shares, this was one of our most popular posts in 2016.
We focused on posting inspirational and engaging content on Instagram. We gained 100 followers on Instagram from September - December, 2017 organically.
Our strategy on Twitter was simply to connect to our community, sponsorships, and partners. Therefore, we focused on engaging with local companies and organizations that we work with.