Integrated Marketing Campaigns

Case Study: Heart Health

Over the course of  nine months, the marketing team and I created a overarching campaign focusing on heart health. Since our customers are mainly middle age women, we focused on events and communication strategies that would appeal to their demographic. We held educational events, created a communications plan, introduced new heart healthy classes, and started a weekly walking group culminating in our participation and sponsorship of the American Heart Association's Washtenaw County Heart Walk on May 5th, 2018. Additionally, my client's small business raised around $1,400 for the AHA.

Move goes Red for women event

We kicked off our campaign with an exciting, free event utilizing our connections in the medical field to offer their expertise. Our event speakers included a doctor from Michigan Heart, the Wellness Coordinator for St. Joe Ann Arbor, and the Corporate Events Director at American Heart Association.

Email Campaign: Heart Beats puzzle Challenge

In a four-week campaign, I created the "Heart Beats Puzzle Challenge." Each week, we'd share information and tips on how to add a healthy behavior for heart health. In the emails, we linked to our blogs and external resources for additional information.

Code blueberry event: let food be your medicine

We were pleased to welcome Lisa McDowell, Director of Nutrition at St. Joseph Mercy Health System and Team Dietitian to the Detroit Red Wings. Lisa shared her expertise in a free program to inspire and empower our customers to choose foods that supported their health and well being. 

Heart Healthy Blogs

The marketing team and I wrote and published blogs on our website to provide additional education. We wrote blogs on simple ways to be hearth healthy, walking for heart health, and we also provided heart healthy recipes.

Social Media

We used social media to share pictures of our MOVE Heartbeats team, share blogs, and share educational information about heart health. Customers could submit their pictures walking on May 5th to support heart health, and we published them on our social channels. We also engaged with brands on social media, like the AHA and St. Joe Hospital.